Social media can be a valuable resource for companies, especially those with dispersed operations, by providing situational awareness, work force and facility protection, and advanced warning of potential disruptions. Harnessing social media to advance these objectives is relatively easy with the right tools, targeted collection, and analytic expertise.
Social media, even in remote corners of the world where they may be scarcer, is a valuable input into business operations. Monitoring social media can provide critical information to anticipate opportunities and to assess risks to employees, facilities, output, and markets. They can surface indicators of change and reveal the plans and intentions of groups that might adversely affect business, including competitors, suppliers, and, potentially, protestors or terrorists. And often social media can provide this information faster than ubiquitous traditional media sources.
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