The Private Sector Role in Countering Violent Extremism

As government efforts to challenge terrorist propaganda online are often met with distrust by the very people they are trying to reach, the private sector has moved in to help navigate and confront the fraught social media landscape where extremist groups look for individuals to radicalize.

Countering violent extremism (CVE) efforts largely focus on trying to dissuade individuals from acts of violence or from adopting extremist ideologies, and confronting extremist messaging online has been a major part of recent work to counter the threat of homegrown terrorism. Along with focusing on on-the-ground work at the community level, campaigns on social media are a key part of CVE — but some recent efforts have been hit with extensive criticism and ridicule from both the public at large and extremists themselves.

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