The Cybersecurity Fight: A Human and Technological Challenge

By Evan Blair

Evan Blair is the Co-Founder and Chief Business Officer at ZeroFOX. He is responsible for driving the corporate vision through execution-focused initiatives as well as business development and marketing. Prior to his role at ZeroFOX, Blair was a member of the Accuvant Leadership Team where he led the multi-million dollar Partner Solutions practice.

By Philip Tully

Philip Tully is a Senior Data Scientist at ZeroFox where he employs natural language processing and computer vision techniques to develop predictive models for combating threats emanating from social media. As a pioneer in neural computation, Tully has published in numerous scientific journals and has actively participated in many international conferences and workshops.

For years, the easiest avenue to conduct a cyber attack against a business or an organization was social engineering attacks via emails. While still a primary concern, criminals and nation-states have begun adapting their methods by targeting the largest and most public surface of any business: their presence on social media. The Cipher Brief sat down with Evan Blair, Philip Tully, and John Seymour of ZeroFOX to discuss the threat emanating from social media and how security professionals are mitigating this evolving threat to both the internal data security of companies and organizations, as well as their external reputation.

The Cipher Brief: How would you characterize the cyber threat from social media?

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