Leveraging Social Media

Social media offers valuable information that can improve day-to-day operations and strategic planning for businesses and governments.  The ease of accessing social media, however, belies the difficulty of obtaining the right information and interpreting it correctly. 

The digital marks we all leave with our activities on the Internet increasingly can feed business and government decisions.  Many tools exist to mine the Internet for things like public opinion, buying history and intentions, the preferences of specific audience cohorts, extremist messaging, and breaking events.  These nuggets lie in a vast universe of information that is otherwise useless for business and government purposes and serve as noisy interference for those seeking actionable content.

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Categorized as:Tech/Cyber

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