One of the most competitive aspects of major sporting events is the bidding process to host them. Whether it is the Super Bowl, the Olympic Games, or the World Cup, cities around the world vie for the “host city” title, and therefore the opportunity to showcase all their city has to offer. These events, however, require large financial investments to build the necessary infrastructure and ensure proper security. Dan Corso, the Executive Director of the Atlanta Sports Council, outlined the opportunities and drawbacks for the host city as Atlanta gets ready for the College Football National Championship game in 2018.
The Cipher Brief: Many cities vie to host big sporting events, like the Super Bowl and the Olympics. What are the benefits to the host city and to private business?
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