Jo Lam
Jo Lam is a Strategy Director for M&C Saatchi World Services with over 15 years of experience developing communications strategies for brands and organizations across Asia, Europe, and the U.S.
Executive SummarySince President Xi Jinping's 2013 directive to "tell the story of China well" (讲好中国古事), the People's Republic of China has developed a systematic thirteen-year strategy treating [...] More
